The team behind a mobile game that has been downloaded more than 75 million times have launched their own business in Leamington’s ‘Silicon Spa’.
Well Played Games has been launched at Pure Offices in Leamington Spa by colleagues who were all previously at Exient in Leamington. Adam Wells and Rich McClaughry have headed up the establishment of the business but the formation of the company was very much a team effort by colleagues who were all made redundant when the Exient firm scaled back its UK operation after the Brexit vote. Their skills were so in demand – due to the high number of games developers in the area that they could have landed jobs with existing firms, but they decided to set-up Well Played Games and bring back together the team that previously worked on games such as Angry Birds Transformers, which has been downloaded more than 75 million times and generated more than $20m of revenue.
Rich said:
“We had enjoyed great success with Exient and when we were all made redundant, we could have gone our separate way but we had worked together as a team for around four years and we knew we had a really good blend of people. It sounds corny, but we we’re like a family. Adam and I had the idea of setting up on our own and discussed it with the rest of the group. In its first three months of trading, Well Played Games has turned over £200,000 and is now looking for further investment to help the company grow further. “We’ve been working with another local developer and we are confident that we can bid for and win new business right across the world because of our track record.”
Well Played Games accessed support and advice through the Coventry and Warwickshire Business Support Programme. The programme is funded by the European Regional Development Fund, in partnership with Coventry City Council, Warwickshire County Council and the District and Borough Councils.
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